International marketing : strategy, planning, market entry & implementation

著者

• Bennett, Roger

書誌事項

International marketing : strategy, planning, market entry & implementation

Roger Bennett

Kogan Page, 1998

2nd ed

注記

Includes bibliographical reference and index

内容説明・目次

内容説明

This revised and updated text is intended for students and for marketers who want to maximize their impact overseas. It analyzes the tactical, operational and strategic issues, and provides case examples and regional analyses of individual world markets. Topics covered include: international market research; entering foreign markets; export methods and procedures; international product policy; and international advertising.

目次

• The global approach to marketing
• the markets of the World
• policies and issues in international marketing.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA36825284
• ISBN:
  • 0749422726
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: 384 p.
• 大きさ: 24 cm
• 分類:
  • DC20 : 658.848