Export marketing : lessons from Europe
著者
書誌事項
Export marketing : lessons from Europe
Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois, [1980?]
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注記
Based on a seminar held at the University of Illinois at Urbana-Champaign Oct. 31-Nov. 3, 1978, and sponsored by the Executive Development Center of the College of Commerce and Business Administration of the University of Illinois
Includes bibliographical references
収録内容
- Emerging importance of export marketing for U.S. products / Jagdish N. Sheth
- Export for the small company / George Holz
- World trade in perspective / Lawrence A. Walker
- Export promotion in the Federal Republic of Germany / Jens Luebbert
- The role of governments in promoting exports / Lawrence A. Walker and Hanns-Martin Schoenfeld
- Exporting German coffee to traditionally tea-drinking Japanese / Hans Gunther Meissner
- European export strategies of leading Danish companies / Flemming Hansen
- Dersan A.S. Istanbul / Robert Schild and Ernest Kulhavy
- Exporting switches and sockets to the Middle East and Africa / Stanley R. Hill
- Export promotion for concrete formwork by an Austrian producer / Alfred Schweiger and Gunther Schweiger
- How to succeed in export marketing / Jagdish N. Sheth and Hanns-Martin Schoenfeld