Export marketing : lessons from Europe
Author(s)
Bibliographic Information
Export marketing : lessons from Europe
Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois, [1980?]
Access to Electronic Resource 1 items
Available at / 1 libraries
-
No Libraries matched.
- Remove all filters.
Search this Book/Journal
Note
Based on a seminar held at the University of Illinois at Urbana-Champaign Oct. 31-Nov. 3, 1978, and sponsored by the Executive Development Center of the College of Commerce and Business Administration of the University of Illinois
Includes bibliographical references
Contents of Works
- Emerging importance of export marketing for U.S. products / Jagdish N. Sheth
- Export for the small company / George Holz
- World trade in perspective / Lawrence A. Walker
- Export promotion in the Federal Republic of Germany / Jens Luebbert
- The role of governments in promoting exports / Lawrence A. Walker and Hanns-Martin Schoenfeld
- Exporting German coffee to traditionally tea-drinking Japanese / Hans Gunther Meissner
- European export strategies of leading Danish companies / Flemming Hansen
- Dersan A.S. Istanbul / Robert Schild and Ernest Kulhavy
- Exporting switches and sockets to the Middle East and Africa / Stanley R. Hill
- Export promotion for concrete formwork by an Austrian producer / Alfred Schweiger and Gunther Schweiger
- How to succeed in export marketing / Jagdish N. Sheth and Hanns-Martin Schoenfeld