Quantitative techniques in a business context
著者
書誌事項
Quantitative techniques in a business context
（Business in context series）
Chapman and Hall, 1990
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注記
***Description based on retrospective data
内容説明・目次
内容説明
This is one of six books in the "Business in Context Series" which aims to provide texts for introductory business studies courses which are business-oriented rather than discipline-oriented. This text covers all the basic concepts and methods of statistical and mathematical analysis and their applications. However the book avoids becoming a toolkit of techniques by illustrating and explaining the value of the techniques only in relation to genuine business problems. Computerized methods are adopted, along side conventional methods, so that students become fully conversant with their use. Case Studies, highlighted key concepts, recommended further reading, questions and exercises are included in each chapter. This book should be of interest to degree, diploma and postgraduate students on management and business studies courses.
目次
- Part 1 Quantitative techniques in business. Part 2 Monitoring the business environment: sources of data
- illustrating data
- describing data
- index numbers. Part 3 Mathematics workshop: basic mathematics
- calculus
- further calculus. Part 4 Quantitative techniques and business functions: production and control
- marketing and market research
- product design and development
- finance and accounting
- personnel. Part 5 Uses of quantitative techniques in the study of business. Appendices: cumulative binomial probabilities
- cumulative poisson probabilities
- areas in the tail of the normal distribution
- percentage points of the t, f and chi-squared distribution
- the distribution of Durbin-Watson significance points, five per cent and one per cent
- random numbers
- present value factors.
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