Infopartnering : the ultimate strategy for achieving efficient consumer response
著者
書誌事項
Infopartnering : the ultimate strategy for achieving efficient consumer response
John Wiley & Sons, Inc., c1994
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注記
Includes index
内容説明・目次
内容説明
Advance Praise for Infopartnering "Andre has done a great job of describing a future world in which we harness the power of technology and cooperative relationships to become as efficient and consumer-focused as possible." --Jerry Golub, Director, Trade and Inventory Effectiveness, Price Chopper Supermarkets "Correctly defines linkage between suppliers, retailers, and customers and provides a sure-footed road map to reduce costs at each level. A viable alternative to those Non-ELDP operators who are scurrying pell-mell toward CRP but giving up the farm to do it." --M. Davis Herriman, Vice President, Grocery Operations, Giant Foods, Inc. "Finally, a book that demystifies the 'how-to's' of ECR. Infopartnering is a must-read for any Senior Manager truly dedicated to making ECR a reality." --Daphne Perry, General Manager, ECR, H. J. Heinz Company of Canada, Ltd. "Andre Martin has provided the experienced as well as the novice logistician with a valuable insight into ECR. Infopartnering is not business as usual, but a unique, value-added approach to meeting customer requirements."
--Joseph Andraski, Vice President, Sales & Integrated Logistics Division, Nabisco Food Group "Infopartnering will help drive the implementation of new infopartnering techniques such as continuous replenishment to better manage the distribution pipeline for greater consumer value." --Ralph Drayer, Vice President, Product Supply-Customer Development, Procter & Gamble Company
目次
THE INFOPARTNERING ADVANTAGE. Business as Usual: A Satellite's-Eye View. The Infopartnering Approach: Harnessing Information to Gain a Competitive Advantage. The Heart and Soul of Infopartnering: The DRP Connection. Promotional Planning: A Major Payoff from Infopartnering. THE INFOPARTNER'S TOOL KIT. Building a Foundation: Prerequisities and Success Factors for Infopartnering. Information: The Lifeblood of ECR. Systems and Technology: The Skeleton of ECR. People: The Brainpower Behind ECR. Implementing ECR: A Blueprint for Success. The Road Ahead: Opportunities and Challenges in the Era of Infopartnering and ECR. Epilogue. Glossary. Index.
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