Marketing your veterinary practice

著者

• Messonnier, Shawn

書誌事項

Marketing your veterinary practice

Shawn P. Messonnier

Mosby-Year Book, c1997

• v. 2

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Presents all-new discussions on marketing veterinary services that are geared toward increasing practice income. It provides proven tips for marketing on a shoe-string budget, creating a marketing plan and much more.

目次

Basic Marketing Techniques, Better Care Improves Your Practice. Marketing on a Limited Practice, My 'Top 10' List. Publicity and Promotion Revisited. Competing with Pet Superstores: Don't. The Yellow Pages Revisited. New Techniques of Internal Marketing. Beyond the Basics: Advanced Veterinary Marketing. Advanced Marketing: Diagnosing Marketing Plans. When Things Don't Go as Expected: Analysis of a Marketing Idea. Selling to Pet Owners.

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詳細情報

• NII書誌ID(NCID): BA36981778
• ISBN:
  • 0815185839
• LCCN: 96037947
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: St. Louis
• ページ数/冊数: xiii , 159 p. 23 cm
• 分類:
  • LCC : SF756.4
  • DC21 : 636.089/068/8
• 件名:
  • LCSH : Veterinary medicine -- Practice