Consumer behaviour : advances and applications in marketing

著者

• East, Robert

書誌事項

Consumer behaviour : advances and applications in marketing

Robert East

Prentice Hall, 1997

注記

Includes bibliographical references (p. 314-340) and index

内容説明・目次

内容説明

A higher level text emphasising research on consumer processes and issues that concern markets. The approach draws heavily on recent research but the origins of consumer behaviour problems are also covered. Instructor's Manual is available

目次

I. INTRODUCTION. 1. Ideas and Explanations. 2. In Consumer Research. I. CONSUMER PATTERNS. 3. Loyalty. 4. Brand Equity and Brand Extension. 5. Stationary Markets. 6. Prices and Sales Promotion. II. REASONS FOR PURCHASE. 7. Attitudes, Beliefs, Intention and Behaviour. 8. Predicting and Explaining Action. III. MECHANISMS OF CHOICE AND CONSUMPTION. 9. Information Processing and Judgement. Satisfaction. 10. Quality and Complaining. IV. APPLICATIONS. 11. The Response to the Retail Setting. 12. The Response to Advertising Issues for Consumer Behaviour. Appendix: Research: Issues and Methods.

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詳細情報

• NII書誌ID(NCID): BA37056196
• ISBN:
  • 0133593169
• LCCN: 97012768
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London ; New York
• ページ数/冊数: xxii, 356 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.32
  • DC21 : 658.8/342
• 件名:
  • LCSH : Consumer behavior