Marketing management : knowledge and skills

Author(s)

• Peter, J. Paul
• Donnelly, James H.

Bibliographic Information

Marketing management : knowledge and skills

J. Paul Peter, James H. Donnelly, Jr

（Irwin/McGraw-Hill series in marketing）

Irwin/McGraw-Hill, c1998

5th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA37143406
• ISBN:
  • 0256226334
• LCCN: 97020733
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xvi, 944 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA34788937