Mediasport
Author(s)
Bibliographic Information
Mediasport
Routledge, 1998
- : hbk
- : pbk
Available at 42 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Bibliography: p. [282]-318
Includes index
Description and Table of Contents
Description
MediaSport is a comprehensive introduction to the ways in which sport and the media interact. It is written by leading experts from around the world in the field of sports studies, sports journalism and leisure studies.
Among the subjects covered are:
* sports ethics
* sport and race
* sport and gender
* sport and violence on television
* the globalization of sports
* marketing sports on the Internet.
Table of Contents
Part one THE MEDIASPORT PLAYING FIELD 1 Playing the MediaSport Game 2 MediaSport: Technology and the Commodification of Postmodern Sport 3 MediaSport Studies: Key Research and Emerging Issues Part two MEDIASPORT INSTITUTIONS 4 Circuits of Promotion: Media, Marketing and the Globalization of Sport 5 The Evolving Television Sports Marketplace 6 Women, Sport, and Media Institutions: Issues in Sports Journalism and Marketing 7 Sports Journalism, Ethics, and Olympic Athletes' Rights Part three MEDIASPORT TEXTS 8 Come Together: Sport, Nationalism, and the Media Image 9 The Sports Hero Meets Mediated Celebrityhood 10 Race and Ethnicity in US Sports Media 11 The Media Image of Sport and Gender 12 Media Treatment of Female Athletes: Issues of Gender and Sexualities 13 Prometheus Unbound: Constructions of Masculinity in Sports Media Part four MEDIASPORT AUDIENCES 14 Reading the Sports Media Audience 15 Watching Sports on Television: Audience Experience, Gender, Fanship, and Marriage 16 Violence and the Enjoyment of Media Sports 17 Extending the Sports Experience: Mediations in Cyberspace
by "Nielsen BookData"