Marketing management

Author(s)

• Dickson, Peter R.

Bibliographic Information

Marketing management

Peter R. Dickson

（The Dryden Press series in marketing）

Dryden Press, c1997

2nd ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA37331257
• ISBN:
  • 0030177421
• LCCN: 96083162
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Fort Worth
• Pages/Volumes: xxxiv, 813 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415.13
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA03762950