Consumer behavior and marketing strategy

Author(s)

• Peter, J. Paul
• Olson, Jerry C. (Jerry Corrie)

Bibliographic Information

Consumer behavior and marketing strategy

J. Paul Peter, Jerry C. Olson

（Irwin/McGraw-Hill series in marketing）

Irwin/McGraw-Hill, c1999

5th ed

Note

Includes indexes

Details

• NCID: BA3736003X
• ISBN:
  • 0256261903
• LCCN: 98016996
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxv, 545 p.
• Size: 27 cm
• Classification:
  • NDC9 : 675.2
  • LCC : HF5415.3
  • DC21 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA34788937