Strategic management in action
著者
書誌事項
Strategic management in action
Prentice Hall, c1998
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Appropriate for upper level undergraduate business administration courses. This practical, real-world text presents strategy as it is actually applied within organizations through the use of an effective integration of theory and action.
目次
(NOTE: Each chapter begins with Strategic Management in Action Opening Case and concludes with a Summary, Key Terms, Building Your Skills, Strategic Management in Action Cases.)
1. Introducing the Concepts.
What is Strategic Management? Who's Involved with Strategic Management? Why is Strategic Management Important?
2. The Context of Managing Strategically.
Managing Strategically and Competitive Advantage. The Realities of the New Economy. Dynamics of Change. World-Class Organizations.
3. Assessing Opportunities and Threats: Doing an External Analysis.
What is an External Analysis? How Do You Do an External Analysis? Why Do an External Analysis?
4. Assessing Strengths and Weaknesses: Doing an Internal Analysis.
What is an Internal Analysis? How To Do an Internal Analysis. Why Do an Internal Analysis?
5. Functional Strategies.
Why Are We Looking at Functional Strategies First? What Are the Various Functional Strategies? Now What?
6. Competitive Strategies.
What is Competitive Advantage and How Do We Get It? What Are the Competitive Strategies? Implementing, Evaluating, and Changing Competitive Strategy.
7. Corporate Strategies.
A Brief Overview of Corporate Strategy. Organizational Growth. Organizational Stability. Organizational Renewal. Evaluating and Changing Corporate Strategies.
8. Strategic Management in Other Organization Types.
Small Business and Entrepreneurial Ventures. Not-for- Profit and Public Organizations.
9. At The Crossroads: Bringing It All Together.
The Organization of Tomorrow. Managing In the Organization of Tomorrow. Review: What Does It Mean to Manage Strategically?
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