Strategic management in action
著者
書誌事項
Strategic management in action
Prentice Hall, c1998
- : pbk
大学図書館所蔵 全13件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Appropriate for upper level undergraduate business administration courses. This practical, real-world text presents strategy as it is actually applied within organizations through the use of an effective integration of theory and action.
目次
(NOTE: Each chapter begins with Strategic Management in Action Opening Case and concludes with a Summary, Key Terms, Building Your Skills, Strategic Management in Action Cases.)
1. Introducing the Concepts.
What is Strategic Management? Who's Involved with Strategic Management? Why is Strategic Management Important?
2. The Context of Managing Strategically.
Managing Strategically and Competitive Advantage. The Realities of the New Economy. Dynamics of Change. World-Class Organizations.
3. Assessing Opportunities and Threats: Doing an External Analysis.
What is an External Analysis? How Do You Do an External Analysis? Why Do an External Analysis?
4. Assessing Strengths and Weaknesses: Doing an Internal Analysis.
What is an Internal Analysis? How To Do an Internal Analysis. Why Do an Internal Analysis?
5. Functional Strategies.
Why Are We Looking at Functional Strategies First? What Are the Various Functional Strategies? Now What?
6. Competitive Strategies.
What is Competitive Advantage and How Do We Get It? What Are the Competitive Strategies? Implementing, Evaluating, and Changing Competitive Strategy.
7. Corporate Strategies.
A Brief Overview of Corporate Strategy. Organizational Growth. Organizational Stability. Organizational Renewal. Evaluating and Changing Corporate Strategies.
8. Strategic Management in Other Organization Types.
Small Business and Entrepreneurial Ventures. Not-for- Profit and Public Organizations.
9. At The Crossroads: Bringing It All Together.
The Organization of Tomorrow. Managing In the Organization of Tomorrow. Review: What Does It Mean to Manage Strategically?
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