Making the news : a guide for nonprofits and activists

著者

    • Salzman, Jason

書誌事項

Making the news : a guide for nonprofits and activists

Jason Salzman

Westview Press, 1998

タイトル別名

Making the news : a guide for nonprofits & activists

大学図書館所蔵 件 / 全6件

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Written for activists, nonprofit organizations, or any concerned citizen who lacks the big bucks for advertising, Making the News explains how to shine the media spotlight on any cause or important issue.. With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or issue that concerns you. Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more. With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or issue that concerns you. Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more. Making the News also contains unique advice on how to create newsworthy visual imagery. Simple, complicated, cheap, funny, flashyideas for all kinds of media events are described.

目次

Introduction: Let the World Know * How To Stage A Media Event Develop a Simple Message Decide If a Media Event Is Right for You Determine Whats Newsworthy Create Newsworthy Visual Imagery, Symbols, and Stunts Choose a Time to Maximize Coverage Find an Effective Location Sign Up a Media Sponsor Compile a Media List Write a News Release Distribute a News Release Become a Master Interviewee Call a Reporter After Youve Sent a News Release Hold a News Conference Alert the Media to Surprise Events and Civil Disobedience Get Art Shows and Performances in the News Assess Your Media Event * How To Generate News Coverage Without Staging A Media Event Suggest Ideas for News Stories to Journalists Pitch a Feature Story Lobby Editorial Writers Write a Guest Opinion Publish a Letter to the Editor Convince a Columnist to Write About Your Issue Influence Newspaper Photographers Sway a Cartoonist Tune Your Cause to Talk Radio Place Your TV Production or Information on Cable Use Community Calendars and Public Service Announcements Shine the Media Spotlight on Nonprofit Products Publicize a Report or Academic Paper Promote a Story to Journalists at National News Outlets Generate News Coverage Abroad * How To Handle Unsolicited Media Attention Control a Media Crisis Handle an Unsolicited Call from a Journalist * How To Be A News Source And Media Critic Cultivate Relationships with Journalists How and When to Complain About Coverage Organize to Demand Better Journalism * How To Develop A Strategy To Win Your Campaign Landing On Oprah Is Not a Strategy * Resources Media How-to Books Sources for Lists of News Outlets News Media Watchdog Groups Media Literacy Organizations Communications Consultants Community Organizing and Fund-raising Information Further Reading on Media and Culture Brief Descriptio

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