Making the news : a guide for nonprofits and activists
Author(s)
Bibliographic Information
Making the news : a guide for nonprofits and activists
Westview Press, 1998
- Other Title
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Making the news : a guide for nonprofits & activists
Available at 6 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
Description
Written for activists, nonprofit organizations, or any concerned citizen who lacks the big bucks for advertising, Making the News explains how to shine the media spotlight on any cause or important issue.. With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or issue that concerns you. Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more. With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or issue that concerns you.
Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more. Making the News also contains unique advice on how to create newsworthy visual imagery. Simple, complicated, cheap, funny, flashyideas for all kinds of media events are described.
Table of Contents
Introduction: Let the World Know * How To Stage A Media Event Develop a Simple Message Decide If a Media Event Is Right for You Determine Whats Newsworthy Create Newsworthy Visual Imagery, Symbols, and Stunts Choose a Time to Maximize Coverage Find an Effective Location Sign Up a Media Sponsor Compile a Media List Write a News Release Distribute a News Release Become a Master Interviewee Call a Reporter After Youve Sent a News Release Hold a News Conference Alert the Media to Surprise Events and Civil Disobedience Get Art Shows and Performances in the News Assess Your Media Event * How To Generate News Coverage Without Staging A Media Event Suggest Ideas for News Stories to Journalists Pitch a Feature Story Lobby Editorial Writers Write a Guest Opinion Publish a Letter to the Editor Convince a Columnist to Write About Your Issue Influence Newspaper Photographers Sway a Cartoonist Tune Your Cause to Talk Radio Place Your TV Production or Information on Cable Use Community Calendars and Public Service Announcements Shine the Media Spotlight on Nonprofit Products Publicize a Report or Academic Paper Promote a Story to Journalists at National News Outlets Generate News Coverage Abroad * How To Handle Unsolicited Media Attention Control a Media Crisis Handle an Unsolicited Call from a Journalist * How To Be A News Source And Media Critic Cultivate Relationships with Journalists How and When to Complain About Coverage Organize to Demand Better Journalism * How To Develop A Strategy To Win Your Campaign Landing On Oprah Is Not a Strategy * Resources Media How-to Books Sources for Lists of News Outlets News Media Watchdog Groups Media Literacy Organizations Communications Consultants Community Organizing and Fund-raising Information Further Reading on Media and Culture Brief Descriptio
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