Multi-product strategy and market growth : the benefits of rapid design transfer in new product development

Bibliographic Information

Multi-product strategy and market growth : the benefits of rapid design transfer in new product development

Kentaro Nobeoka and Michael A. Cusumano

(The MIT Japan program : science, technology, management, MITJP 94-05)

Center for International Studies, Massachusetts Institute of Technology, [1994?]

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Note

Includes bibliographical references (p. 37-39)

"Distributed courtesy of the MIT Japan program, science, technology, management"

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Details

  • NCID
    BA37417975
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Cambridge, Mass.
  • Pages/Volumes
    41 p.
  • Size
    28 cm
  • Parent Bibliography ID
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