Design of dependable Ada software

著者

• Motet, G.
• Marpinard, A.
• Geoffroy, J. C.

書誌事項

Design of dependable Ada software

G. Motet, A. Marpinard, and J.C. Geoffroy

（BCS practitioner series）

Prentice Hall, 1996

• : pbk

注記

Includes bibliographical references (p. 390-401) and index

入力は遡及データによる

内容説明・目次

内容説明

The book takes an operational as opposed to a srategic approach, focusing on the practical aspects of marketing such as analysing a market, evaluating a direct market campaign of sales force performance. The book sets out to bring these concepts alive in practical formats. Instructor's Manual (0-13-270174-X).

目次

Consumer Perspectives - Satisfaction, Loyalty and Corporate Image. Market Analysis. Financial Aspects of Marketing. Quality and Design. Pricing. Promotion - Sales Force Evaluation. Media Planning and Direct Marketing. Customer Service and Care. Retailing. Legal Aspects of Marketing Data Presentation.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA37422148
• ISBN:
  • 0132049678
• LCCN: 95039763
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London ; New York
• ページ数/冊数: xvii, 407 p.
• 大きさ: 24 cm
• 分類:
  • LCC : QA76.73.A35
  • DC20 : 005.13/3
• 件名:
  • LCSH : Ada (Computer program language)
  • LCSH : Computer software -- Development
• 親書誌ID:
  • BA1871884X