Design of dependable Ada software

Author(s)

• Motet, G.
• Marpinard, A.
• Geoffroy, J. C.

Bibliographic Information

Design of dependable Ada software

G. Motet, A. Marpinard, and J.C. Geoffroy

（BCS practitioner series）

Prentice Hall, 1996

• : pbk

Note

Includes bibliographical references (p. 390-401) and index

入力は遡及データによる

Description and Table of Contents

Description

The book takes an operational as opposed to a srategic approach, focusing on the practical aspects of marketing such as analysing a market, evaluating a direct market campaign of sales force performance. The book sets out to bring these concepts alive in practical formats. Instructor's Manual (0-13-270174-X).

Table of Contents

Consumer Perspectives - Satisfaction, Loyalty and Corporate Image. Market Analysis. Financial Aspects of Marketing. Quality and Design. Pricing. Promotion - Sales Force Evaluation. Media Planning and Direct Marketing. Customer Service and Care. Retailing. Legal Aspects of Marketing Data Presentation.

by "Nielsen BookData"

Details

• NCID: BA37422148
• ISBN:
  • 0132049678
• LCCN: 95039763
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; New York
• Pages/Volumes: xvii, 407 p.
• Size: 24 cm
• Classification:
  • LCC : QA76.73.A35
  • DC20 : 005.13/3
• Subject Headings:
  • LCSH : Ada (Computer program language)
  • LCSH : Computer software -- Development
• Parent Bibliography ID:
  • BA1871884X