Marketing, sales promotion, and advertising

Author(s)

• Nolan, Carroll Anthony
• Warmke, Roman F.
• Rowse, Edward J. (Edward James)

Bibliographic Information

Marketing, sales promotion, and advertising

Carroll A. Nolan and Roman F. Warmke

South-western, c1965

7th ed

Note

Previous editions, by Edward James Rowse [and others] were published under title: Fundamentals of advertising

Details

• NCID: BA3745177X
• LCCN: 65019816
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cincinnati
• Pages/Volumes: x, 613 p.
• Size: 24 cm
• Classification:
  • LCC : HF5823
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising