The Regis touch : new marketing strategies for uncertain times

Author(s)

• McKenna, Regis

Bibliographic Information

The Regis touch : new marketing strategies for uncertain times

Regis McKenna

Addison-Wesley Pub. Co., [1986]

• pbk

Note

Includes index

Description and Table of Contents

Description

Offers proven techniques for positioning products and companies in a changing marketplace, creating new markets, monitoring market shifts, and maintaining a flexible market plan.

by "Nielsen BookData"

Details

• NCID: BA37473207
• ISBN:
  • 0201139642
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Reading, Mass.
• Pages/Volumes: xii, 178 p.
• Size: 21 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing