Political communication in the information society : the findings of a German-American Workshop
Author(s)
Bibliographic Information
Political communication in the information society : the findings of a German-American Workshop
Bertelsmann Foundation Publishers, 1997
Available at 3 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references
Description and Table of Contents
Description
The emergence of the information society has changed the rules of political communication. The multiplicity of media and the speed of information delivery have redefined the dialogue between politicians and citizens, and both media and politics are losing credibility. Yet, a functioning democracy relies on an informed citizenry. This book explores the possibilities and risks of political communication in the media age and presents possible strategies: politicians must increase their responsiveness to citizens' interests, they need professional issue management and should enlist the help of journalists and PR experts to improve their communications skills. The innovative and scrupulous use of new media should be part of this strategy. Ultimately, policymakers should be equipped with media competence rather than leaving the public arena to media professionals. The analyses and recommendations are the results of a German-American workshop of experts in the field of political communication.
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