Educational public relations
著者
書誌事項
Educational public relations
Sage Publications, c1985
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注記
Bibliography: p. 275-285
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内容説明・目次
内容説明
West views educational public relations as an integral part of the preparation of school leaders, and directs his book to students in educational administration and practicing school administrators. This volume offers an array of strategies to facilitate programme initiation, implementation, and evaluation. While the text examines the past, present, and future of educational public relations, the focus is primarily on the present.
目次
The Historical Setting
Contemporary Dimensions
Function in an Electronic Age
The Role of the Educational Public Relations Specialist
Purpose
Plan
Participants
The Immediate School Family
Participants
The Extended School Family Parent-Teachers Groups
Politics
Principles and Practices
The Case Study
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