New developments and approaches in consumer behaviour research

Author(s)

• Balderjahn, Ingo
• Mennicken, Claudia
• Vernette, Eric

Bibliographic Information

New developments and approaches in consumer behaviour research

edited by Ingo Balderjahn, Claudia Menniken, and Eric Vernette

（Macmillan business）

Macmillan , Schäffer-Poeschel, 1998

• : Macmillan
• : Schäffer-Poeschel

Details

• NCID: BA37762226
• ISBN:
  • 0333739078
  • 3791011405
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke,Stuttgart
• Pages/Volumes: ix, 343 p.
• Size: 25 cm
• Classification:
  • DC21 : 658.8342072
• Subject Headings:
  • LCSH : Consumer behavior
• Parent Bibliography ID:
  • BA27130838