Guinness 1886-1939 : from incorporation to the Second World War
著者
書誌事項
Guinness 1886-1939 : from incorporation to the Second World War
Cork University Press, 1998
大学図書館所蔵 全9件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
For most of the period 1886-1939, Guinness was the largest and most successful brewery in the world. It was easily the leading international enterprise in what is now the Irish Republic, dominant in the home market, a key player in the British, and increasingly significant in the pre-war overseas trade. Its remarkable growth in the late nineteenth and early twentieth centuries owed much to its differences from other large breweries. Unlike them it concentrated on a single product - - stout --, and had no capital locked away in tied houses. It also gained from the lengthy, shrewd family management of the first Lord Iveagh and from investing early in scientific inquiry, barley and hop research, and the employment of scientists as its managerial caste.The First World War produced a more hostile climate for the company, for many reasons but chiefly by changes in excise duty, as well as difficulties of maintaining sales as the post-war depression approached. The step that Iveagh had long resisted - -advertising - - had at last to be adopted. Characteristically Guinness leapt to the front immediately in this field too.This is the story of the company's rise to high prosperity and subsequent struggle to hold its ground in an increasingly inimical environment. It is also the story of a company unique in its recruitment, welfare, and industrial relations systems, which insulated Guinness to a remarkable degree against the vicissitudes of Dublin life in the stormy years between the heyday of Home Rule and Hitler's precipitation of world conflict in 1939
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