Multicultural marketing : selling to a diverse America
著者
書誌事項
Multicultural marketing : selling to a diverse America
AMACOM, 1996
- : pbk
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注記
Includes bibliographical references (p. 169-170) and index
内容説明・目次
内容説明
Discussing the market of African-Americans, Asian-Americans, Hispanics and others, this text gives business people the tools to tap into this lucrative market, from understanding differences among various groups to tailoring advertising and products to target these markets.
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