The food industry wars : marketing triumphs and blunders

Author(s)

• Michman, Ronald D.
• Mazze, Edward M.

Bibliographic Information

The food industry wars : marketing triumphs and blunders

Ronald D. Michman, Edward M. Mazze

Quorum, 1998

Note

Includes bibliographical references (p. [243]-246) and index

Details

• NCID: BA3781750X
• ISBN:
  • 1567201113
• LCCN: 97032992
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Westport, Conn.
• Pages/Volumes: xiii, 263 p.
• Size: 25 cm
• Classification:
  • LCC : HD9005
  • DC21 : 664/.0068/8
  • DC21 : 664.00688
• Subject Headings:
  • LCSH : Food industry and trade -- United States
  • LCSH : Food -- Marketing