Harvard Business Review on measuring corporate performance
著者
書誌事項
Harvard Business Review on measuring corporate performance
（Harvard business review paperback books）
Harvard Business School Press, c1998
- タイトル別名
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Measuring corporate performance
HBR on measuring corporate performance
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注記
Includes index
内容説明・目次
内容説明
In an easily accessible format from the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, "The Harvard Business Review Paperback" series delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. The works collected in "Harvard Business Review on Measuring Corporate Performance" - including the three groundbreaking articles on the balanced scorecard by Kaplan and Norton - offer managers practical guidance for measuring their intangible assets (customer relationships, internal business processes, and employee learning) and aligning corporate strategy accordingly.
目次
1. The Information Executives Truly Need by Peter F. Drucker 2. The Performance Measurement Manifesto by Robert G. Eccles 3. Tapping the Full Potential of ABC by Joseph A. Ness and Thomas G. Cucuzza 4. How High Is Your Return on Management? by Robert Simons and Antonio Davila 5. How the Right Measures Help Teams Excel by Christopher Meyer 6. The Balanced Scorecard-Measures that Drive Performance by Robert S. Kaplan and David P. Norton 7. Putting the Balanced Scorecard to Work by Robert S. Kaplan and David P. Norton 8. Using the Balanced Scorecard as a Strategic Management System by Robert S. Kaplan and David P. Norton About the Contributors Index
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