Effective business communication : principles and practice for the information age
Author(s)
Bibliographic Information
Effective business communication : principles and practice for the information age
Prentice Hall, 1998
- pbk
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Includes index
Description and Table of Contents
Description
Aims to help the reader to become a more effective communicator at work. Provides readers with a lively, wide-ranging review of this central and rapidly-changing area of management. A distinctive two-part format helps students generalise lessons learnt in one area, and encourages an active, questioning approach. A concise but comprehensive coverage of all key communications channels.
Table of Contents
Introduction And Overview. PART I: PRINCIPLES OF COMMUNICATION. 1. Noise: Overcoming The Obstacles. 2. Words: Using Language. 3. Pictures: Using Images. 4. Powers Of Persuasion: Changing Minds. 5. The Organisation Dimension. PART II: COMMUNICATION IN PRACTICE. 6. Information Capture: Forms And Questionnaires. 7. Business Letters And Direct Mail. 8. Reports, Memos And Briefings. 9. Making Presentations. 10. Meetings And Negotiation. 11. Adverts, News Releases And Displays. 12. Interviews And Listening Skills. 13. Future Communication. APPENDICES. Grammar And Punctuation Guide. The Personal Dimension: CV. Paper: The Underrated Communicator.
by "Nielsen BookData"