The essence of business economics
著者
書誌事項
The essence of business economics
（The essence of management series）
Prentice Hall, 1997
2nd ed
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Seeks to introduce students, managers and trainee managers to the esssence of business economics; to those concepts, theories and ideas which form the economist's tool kit.
目次
1. The Essence of Business Economics: An Overview
2. The Analysis of Consumer Demand
3. The Analysis of Production Costs
4. The Competitive Environment
5. Managerial Objectives of the Firm
6. Understanding Pricing Strategies
7. Investment Appraisal
8. Understanding the Labour Market
9. Government and Business
10. Business and Economic Forecasting
11. Business Economics: A Check List for Managers
Appendix: Sources of Business Economics Data for Managers
References for Further Reading
「Nielsen BookData」 より