Handbook of institutional advancement
著者
書誌事項
Handbook of institutional advancement
（Jossey-Bass higher education series）
Jossey-Bass, 1986
2nd ed
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注記
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"A modern guide to executive management, institutional relations, fundraising, alumni administration, government relations, publications, periodicals, and enrollment management"--Half title p
Includes bibliographies and indexes
内容説明・目次
内容説明
In fifty-nine new and revised chapters, this second edition provides up-to-date, comprehensive coverage of the entire field of institutional advancement. Gives guidelines for effective fund raising and enrollment management, explains how to develop and maintain constructive alumni relations, and how to produce attractive, quality publications and periodicals.
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