Relationship marketing for competitive advantage : winning and keeping customers

Author(s)

• Payne, Adrian

Bibliographic Information

Relationship marketing for competitive advantage : winning and keeping customers

Adrian Payne ... [et al.]

（The Marketing series, . Professional development）

Butterworth-Heinemann, 1998

• : pbk

Note

"Published on behalf of the Chartered Institute of Marketing" -- t.p

Includes bibliographical references and index

Details

• NCID: BA38071719
• ISBN:
  • 0750640170
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: x, 304 p.
• Size: 24 cm
• Classification:
  • DC21 : 658.812
• Subject Headings:
  • LCSH : Relationship marketing
  • LCSH : Customer relations
• Parent Bibliography ID:
  • BA00527772