International marketing

Author(s)

• Cateora, Philip R.

Bibliographic Information

International marketing

Philip R. Cateora

（The Irwin series in marketing）（McGraw-Hill international editions, . Marketing series）

Irwin, 1997

9th ed., international ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA38081428
• ISBN:
  • 0071152091
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xxiii, 772 p., [16] p. of plates
• Size: 26 cm
• Classification:
  • LCC : HF1009.5
  • DC20 : 658.8/48
• Subject Headings:
  • FREE : Export marketing
  • FREE : International business enterprises
• Parent Bibliography ID:
  • BA0019742X
  • BA03817735