Measuring advertising results

Author(s)

• Wolfe, Harry Deane
• Brown, James K.
• Thompson, G. Clark

Bibliographic Information

Measuring advertising results

by Harry Deane Wolfe, James K. Brown, G. Clark Thompson

（Studies in business policy, no. 102）

National Industrial Conference Board, c1962

Details

• NCID: BA38094237
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 177 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA03419732