The challenge of export expansion

Author(s)

• American Management Association
• International Management Association

Bibliographic Information

The challenge of export expansion

（AMA management reports, no. 67）

American Management Association, c1962

Contents of Works

• Export Expansion : challenge to management
• The Case for an exporting program
• A framework for international marketing
• The evaluation of export markets
• The need for American merchandising abroad
• The role of export management
• International trademark protection
• Africa : The growing market
• Export opportunities for small business
• Export expansion : challenge to management

Details

• NCID: BA38160659
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 80 p.
• Size: 23 cm
• Parent Bibliography ID:
  • BA1204713X