The challenge of export expansion

著者

• American Management Association
• International Management Association

書誌事項

The challenge of export expansion

（AMA management reports, no. 67）

American Management Association, c1962

収録内容

• Export Expansion : challenge to management
• The Case for an exporting program
• A framework for international marketing
• The evaluation of export markets
• The need for American merchandising abroad
• The role of export management
• International trademark protection
• Africa : The growing market
• Export opportunities for small business
• Export expansion : challenge to management

詳細情報

• NII書誌ID(NCID): BA38160659
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: 80 p.
• 大きさ: 23 cm
• 親書誌ID:
  • BA1204713X