Advertising, promotion, and supplemental aspects of integrated marketing communications
著者
書誌事項
Advertising, promotion, and supplemental aspects of integrated marketing communications
Dryden Press, c1997
4th ed
大学図書館所蔵 件 / 全3件
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注記
Previous ed. published as: Promotion management & marketing communications. Fort Worth : Dryden Press, 1993
Includes bibliographic references and index