Advertising, promotion, and supplemental aspects of integrated marketing communications

書誌事項

Advertising, promotion, and supplemental aspects of integrated marketing communications

Terence A. Shimp

Dryden Press, c1997

4th ed

大学図書館所蔵 件 / 3

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注記

Previous ed. published as: Promotion management & marketing communications. Fort Worth : Dryden Press, 1993

Includes bibliographic references and index

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