Managing in uncertainty : theory and practice
著者
書誌事項
Managing in uncertainty : theory and practice
（Applied optimization, vol. 19）
Kluwer Academic Publishers, c1998
大学図書館所蔵 全9件
注記
Papers from the 6th International Conference of the European Association of Management and Business Economics, held in Chania, Greece, 9/15-17/97
Includes bibliographical references and index
内容説明・目次
内容説明
This book provides a new point of view on the subject of the management of uncertainty. It covers a wide variety of both theoretical and practical issues involving the analysis and management of uncertainty in the fields of finance, management and marketing.
Audience: Researchers and professionals from operations research, management science and economics.
目次
Editorial. I: Finance. 1. Country Risk Assessment. 2. Quantitative Techniques in Business Economics. 3. Portfolio Management Techniques. 4. Multicriteria Analysis in Credit Cards Assessment. II: Marketing. 1. Advertising Techniques and Consumer Policy. 2. Artificial Intelligence, Multicriteria Analysis and Marketing Decisions. 3. Franchising in Business Development. 4. Forecasting Techniques and Performance. III: Management. 1. Multivariate Data Analysis in Risk Management. 2. Cooperative Management. 3. Total Quality Management. 4. Managerial Decisions in Business Performance. Author Index.
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