Managing in uncertainty : theory and practice
Author(s)
Bibliographic Information
Managing in uncertainty : theory and practice
（Applied optimization, vol. 19）
Kluwer Academic Publishers, c1998
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Note
Papers from the 6th International Conference of the European Association of Management and Business Economics, held in Chania, Greece, 9/15-17/97
Includes bibliographical references and index
Description and Table of Contents
Description
This book provides a new point of view on the subject of the management of uncertainty. It covers a wide variety of both theoretical and practical issues involving the analysis and management of uncertainty in the fields of finance, management and marketing.
Audience: Researchers and professionals from operations research, management science and economics.
Table of Contents
Editorial. I: Finance. 1. Country Risk Assessment. 2. Quantitative Techniques in Business Economics. 3. Portfolio Management Techniques. 4. Multicriteria Analysis in Credit Cards Assessment. II: Marketing. 1. Advertising Techniques and Consumer Policy. 2. Artificial Intelligence, Multicriteria Analysis and Marketing Decisions. 3. Franchising in Business Development. 4. Forecasting Techniques and Performance. III: Management. 1. Multivariate Data Analysis in Risk Management. 2. Cooperative Management. 3. Total Quality Management. 4. Managerial Decisions in Business Performance. Author Index.
by "Nielsen BookData"