Strategic management : awareness and change
著者
書誌事項
Strategic management : awareness and change
International Thompson Business Press, 1997
3rd ed
- : pbk
大学図書館所蔵 全9件
注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
An updated and revised text covering strategic management, thistext provides a comprehensive introduction to strategy for students on degree, MBA or DMS courses. The book is student-centered in approach, and covers the core aspects of the business strategy syllabus as well as reflecting the cutting edge of the subject. One fifth of the book consists of classroom-tested case studies, and the applied approach is further reflected by numerous mini-cases and quotes from leading business professionals. This teaching tool is accompanied by a lecturers resource manual and is supported by resources on the Internet.
目次
- Part 1 Strategic management: exploring strategic management
- a strategic management framework
- strategic leadership and decision making
- culture and values. Part 2 Strategic awareness: the organizational mission and objectives
- strategic success - how are we doing?
- company failure interlude - environmental and resource analysis synergy
- the business environment
- the competitive environment and competitive advantage. Part 3 The content of competitive strategies: competitive advantage through products, processes and service
- competitive advantage through people
- financial strategy
- competitive advantage and information. Part 4 The content of corporate strategy: planning and creating corporate strategy
- strategic alternatives and market entry strategies
- issues in strategic growth
- issues in strategic consolidation and recovery
- strategy evaluation and choice. Part 5 Strategy implementation, change and control interlude: strategic implementation
- issues in organization structure
- corporate strategy and corporate management style
- issues in strategic resource management
- issues in strategic change management
- final thoughts.
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