A comparative analysis of channel structures for two major household appliances in the United States, Italy, and West Germany

Author(s)

    • French, Norman D.
    • Shawver, Donald D.
    • Scotton, Donald W.

Bibliographic Information

A comparative analysis of channel structures for two major household appliances in the United States, Italy, and West Germany

Norman D. French, Donald D. Shawver, Donald W. Scotton

(Academy of Marketing Science monograph series, 1 . no. 1)

Academy of Marketing Science, c1978

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Details

  • NCID
    BA38300281
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    [Greenvale, N.Y.]
  • Pages/Volumes
    28 p.
  • Size
    22 cm
  • Parent Bibliography ID
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