Business and the consumer : the American University lectures in business-government relations

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Business and the consumer : the American University lectures in business-government relations

[by] Peter Weaver, Miles W. Kirkpatrick [and] H. Bruce Palmer ; foreword, Virginia H. Knauer

(The Creative interface, 4)

American University, Center for the Study of Private Enterprise, c1971

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注記

"This series is made possible by a grant from Hill and Knowlton, Inc."

収録内容
  • Introduction : the new consumerism / Jimmy D. Johnson
  • The consumerism complex : businessmen, bureaucrats & buyers / Peter Weaver
  • FTC : adversary on behalf of consumers / Miles W. Kirkpatrick
  • Progressive enterprise / H. Bruce Palmer
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