Global business
著者
書誌事項
Global business
Dryden Press , Harcout Brace College Publishers, c1998
2nd ed
- : pbk
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注記
"Spanish glossary included"--Cover
Includes bibliographical references and indexes
内容説明・目次
内容説明
This abridged version of "International Business Third Edition" is designed specifically for the international business course where a more concise introduction to international business is desired.
目次
- Part I Introduction to global business theory and practice: the global business imperative
- theory of global trade and investment. Part II The global economic environment and institutions: the international economic activity of the nation - the balance of payments
- foreign exchange, international financial markets and the international monetary system
- economic integration and the emerging market economies
- national trade and investment policies. Part III Environmental considerations in the global business operations
- the legal and political environment of global business
- the cultural challenge
- organization and management research and control of global operations. Part IV Global marketing: global business and marketing research
- international business entry
- the marketing mix for products and services
- physical distribution. Part V International finance and the future: international finance
- the future.
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