Spending advertising money : an introduction to media planning, media buying and the uses of media research

著者

• Broadbent, Simon

書誌事項

Spending advertising money : an introduction to media planning, media buying and the uses of media research

Simon Broadbent

Business Books, 1975

Completely revised 2nd ed

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BA38336358
• ISBN:
  • 0220992223
• LCCN: 76362083
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xi, 368 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5826.5
  • DC19 : 659.1/068/1
• 件名:
  • LCSH : Advertising media planning
  • LCSH : Advertising -- Costs
  • LCSH : Advertising -- Research