Future-driven library marketing

著者

• Weingand, Darlene E.

書誌事項

Future-driven library marketing

Darlene E. Weingand

American Library Association, 1998

注記

Includes bibliographical references and index

内容説明・目次

内容説明

This text offers a practical programme to position and market the library as the choice information provider to all of its customers. Author of ""Customer Service Excellence: A Concise Guide for Librarians"" (1996), Darlene Weingand suggests that the best strategies to market the library are future-driven - ones that position the library and its products and services for success, no matter what the future holds. The success of a library depends on the choices librarians make when selecting and promoting information products and services; determining distribution channels for service delivery; and choosing marketing strategies that reach library customers. ""Future-Driven Library Marketing"" helps to make the right choices, combining marketing strategies with future-driven planning tips. It teaches such skills as: making a futures screen using the Delphi method; identifying future products through scenario building; and using decision trees to determine distribution of library services.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA38343284
• ISBN:
  • 0838907350
• LCCN: 98020343
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: xii, 189 p.
• 大きさ: 23 cm
• 分類:
  • LCC : Z678
  • DC21 : 021.7/
• 件名:
  • LCSH : Library planning
  • LCSH : Libraries -- Marketing
  • LCSH : Public relations -- Libraries