Advertising and socialism : the nature and extent of consumer advertising in the Soviet Union, Poland, Hungary, and Yugoslavia
Author(s)
Bibliographic Information
Advertising and socialism : the nature and extent of consumer advertising in the Soviet Union, Poland, Hungary, and Yugoslavia
International Arts and Sciences Press, 1974
1st U.S. ed
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Note
Bibliography: p. 156-158
Includes indexes
Description and Table of Contents
Description
This title was first published in 1974.
Table of Contents
1 Introduction: advertising, Soviet-type economies and economic systems Part I The Soviet Union 2 The Soviet economy and the organisation of Soviet Advertising 4 The nature and functions of Soviet advertising Part II Eastern Europe 5 Relative income levels and differences in economic systems in Eastern Europe 6 The marketing environment 7 The organisation and functions of advertising 8 Advertising expenditure data Part III Conclusions 9 Conclusions
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