Market segmentation : how to do it, how to profit from it

Author(s)

• McDonald, Malcolm
• Dunbar, Ian

Bibliographic Information

Market segmentation : how to do it, how to profit from it

Malcolm McDonald and Ian Dunbar

（Macmillan business）

Macmillan, 1998

2nd ed

• : hard
• : pbk

Note

Previous ed.: 1995

Includes index

Details

• NCID: BA38352875
• ISBN:
  • 0333733703
  • 033373369X
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke
• Pages/Volumes: xxiii, 376 p.
• Size: 24 cm
• Classification:
  • DC21 : 658.83
• Subject Headings:
  • LCSH : Market segmentation
  • LCSH : Market research
• Parent Bibliography ID:
  • BA27130838