Marketing strategy and competitive positioning

Author(s)

• Hooley, Graham John
• Saunders, John A.
• Piercy, Nigel F.

Bibliographic Information

Marketing strategy and competitive positioning

Graham J. Hooley, John A. Saunders, Nigel F. Piercy

Prentice Hall Europe, c1998

2nd ed

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA38387960
• ISBN:
  • 0133712532
• LCCN: 97045173
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xiii, 482 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.127
  • DC21 : 658.8/02
  • NDC9 : 675
• Subject Headings:
  • LCSH : Target marketing
  • LCSH : Marketing -- Management