Competitive branding : winning in the market place with value-added brands

著者

• Nilson, Torsten H.

書誌事項

Competitive branding : winning in the market place with value-added brands

Torsten H. Nilson

John Wiley, c1998

• : cloth

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BA38428401
• ISBN:
  • 0471984574
• LCCN: 98016682
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chichester ; New York
• ページ数/冊数: ix, 235 p.
• 大きさ: 24 cm
• 分類:
  • NDC9 : 675
  • LCC : HF5415.13
  • DC21 : 658.8/27
• 件名:
  • LCSH : Brand name products -- Marketing -- Management
  • LCSH : Marketing -- Management