Predatory marketing : what everyone in business needs to know to win today's consumer
著者
書誌事項
Predatory marketing : what everyone in business needs to know to win today's consumer
William Morrow, c1997
1st ed
大学図書館所蔵 全3件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references (p. [278]-281) and index
内容説明・目次
内容説明
What do shoppers dislike most about shopping? What's the most common reason customers are turned off by ads? Which recent technology ranks highest as a consumer pet peeve? As founder and chairman of America's Research Group, Britt Beemer has spent the past two decades researching questions like these and learning how to virtually read the minds of American consumers.<p>Predatory Marketing is based on one powerful principle: find out what your competitors do best (don't focus on their weaknesses) and convince their customers that you can do it even better.<p>Applying this prescription to all aspects of marketing-advertising, public relations, customer service, and sales-Predatory Marketing reveals proven methods for winning customer satisfaction and loyalty. Including special nationwide Consumer Mind Reader surveys conducted exclusively for this book, Predatory Marketing is packed with hundreds of crucial facts, such as: <p>- The ten most budget-conscious cities in America<p>- The top ten reasons why advertising fails<p>- The eight characteristics of America's highest-rated retail salespeople<p>"Be first. Be right. Or be dead", Beemer teaches. Predatory Marketing is a gold mine of wisdom to help anyone in business not only survive, but win.
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