The business environment
著者
書誌事項
The business environment
Pitman, 1997
2nd ed
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注記
Previous ed.: 1994
Includes bibliographies and index
内容説明・目次
内容説明
The second edition of this successful textbook is written primarily for students taking an introductory business and finance course or undergraduates on business studies courses. It offers students a comprehensive analysis of the external influences affecting business activity, supported by a wealth of statistical data and contemporary commentary. The text covers the nature and context of the changing business environment, environmental influences on demand and supply and the business environment from a European and international perspective. Mini-cases include Shell, Macdonald's and the Internet.
目次
PART 1: INTRODUCTION 1.Business organisations: the external environment 2.Business organisations: the internal environment PART 2: CONTEXTS 3.The political environment 4.The macroeconomic environment 5.People, technology and natural resources 6.The legal environment PART 3: Firms 7.Legal structures 8.Size structure of firms 9.Industrial structure 10.Government and business PART 4: MARKETS 11.The market system 12.Market structure 13.International markets 14.Government and markets PART 5: Issues 15.Corporate responsibility and the environment 16.Monitoring change
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