What kids buy and why : the psychology of marketing to kids

Author(s)

• Acuff, Dan S.
• Reiher, Robert H.

Bibliographic Information

What kids buy and why : the psychology of marketing to kids

Dan S. Acuff with Robert H. Reiher

Free Press, c1997

Note

Includes index

Details

• NCID: BA3849703X
• ISBN:
  • 0684834480
• LCCN: 97033491
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 206 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.32
  • DC21 : 658.8/34/083
• Subject Headings:
  • LCSH : Child consumers
  • LCSH : New products
  • LCSH : Child development
  • LCSH : Cognition in children